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Title (titulok) je veľmi dôležitý prvok webovej stránky, ktorý sa zobrazuje ako titulok aj vo výsledkoch vyhľadávania. Ide o dôležitý prvok nielen pre optimalizácie pre vyhľadávače, ale aj pre samotnú mieru prekliku vášho výsledku na stránke výsledkov vyhľadávania. Obsah titulku by preto mal byť pútavý a tematicky relevantný. Titulok by mal byť aj správne dlhý, ideálne okolo 55 znakov, aby sa výsledkoch vyhľadávania zobrazil celý. 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